CIIE makes Bangladeshi jute products popular

Dada Bangla Limited has become increasingly popular in the Chinese market since it participated in the first China International Import Expo (CIIE). The company's founder Saf said that the CIIE is a grand occasion not to be missed. He hopes that it will introduce more people to Bangladesh jute handicrafts.

In 2017, Saf and his friends founded Dada Bangla Limited. Later, as Saf understood the Chinese market better, he hit upon the idea of bringing Bangladeshi jute handicrafts to Chinese customers.

However, with no experience in exporting, Dada faced a huge challenge when it tried to introduce Bangladeshi jute handicrafts to the audience of the first CIIE. Saf had no clue at all where and how to obtain the letter of credit and the certificate of origin required for foreign trade.

Fortunately, he found a Chinese partner, Shanghai Textile Import and Export Corporation, which helped Dada go through all formalities with relevant departments and saw Dada all the way to the first CIIE.

In the past year since the first CIIE, Dada sold about 500,000 yuan (US$71,287) worth of jute products. Bangladeshi jute handicrafts have not only found their way onto the counters of high-end shopping malls in Shanghai, but also reached Chinese consumers through Taobao, one of the largest e-commerce platforms in China. This year Dada brought more than 10 types of animal-shaped ornaments of jute to the second CIIE, and all of them achieved very good sales.

According to Razia, a Bangladeshi jute embroidery designer, the CIIE has greatly increased the sales of jute products. In December 2018, Razia set up a women's cooperatives which she named Nakshi. Now 100 Bangladeshi women have joined in the cooperatives producing handicrafts.

 

CIIE makes Bangladeshi jute products popular

Dada Bangla Limited has become increasingly popular in the Chinese market since it participated in the first China International Import Expo (CIIE). The companys founder Saf said that the CIIE is a grand occasion not to be missed. He hopes that it will introduce more people to Bangladesh jute handicrafts. In 2017, Saf and his friends founded Dada Bangla Limited. Later, as Saf understood the Chinese market better, he hit upon the idea of bringing Bangladeshi jute handicrafts to Chinese customers. However, with no experience in exporting, Dada faced a huge challenge when it tried to introduce Bangladeshi jute handicrafts to the audience of the first CIIE. Saf had no clue at all where and how to obtain the letter of credit and the certificate of origin required for foreign trade. Fortunately, he found a Chinese partner, Shanghai Textile Import and Export Corporation, which helped Dada go through all formalities with relevant departments and saw Dada all the way to the first CIIE. In the past year since the first CIIE, Dada sold about 500,000 yuan (US$71,287) worth of jute products. Bangladeshi jute handicrafts have not only found their way onto the counters of high-end shopping malls in Shanghai, but also reached Chinese consumers through Taobao, one of the largest e-commerce platforms in China. This year Dada brought more than 10 types of animal-shaped ornaments of jute to the second CIIE, and all of them achieved very good sales. According to Razia, a Bangladeshi jute embroidery designer, the CIIE has greatly increased the sales of jute products. In December 2018, Razia set up a womens cooperatives which she named Nakshi. Now 100 Bangladeshi women have joined in the cooperatives producing handicrafts.