When you step into the Vegetable Base in Ciying Town, Qujing City in Yunnan, you will see the fresh and tender cabbage mustards are arranged perfectly by the vendors. Next, the vegetables go through a fast temperature drop treatment and are packed into cases. Via cold chain transportation, they reach Hong Kong’s market two days after picking.
Wang Yongfei, boss of Qujing’s Lvyuan Vegetable Planting Corporation, said he spent seven years supplying vegetables to Hong Kong. First he independently set up of his own enterprise and grew it until it reached its present scale. The business is now characterized by having a base and refrigeration house in Yunnan, while maintain wholesale booths in Guangzhou and Shenzhen. The planting and managing of vegetables for Hong Kong has enabled him to grow from a village leader into a vegetable planting merchant. He has led the villagers on the road of becoming rich by planting vegetables to sell in Hong Kong.
Wang Yongfei’s hometown, Ciying Town, has very favorable climatic resources, as in spring it is warm with gentle breezes, in summer it has abundant rain, in autumn it is very clear and refreshing and in winter there is not much rain or snow.
In 2009, Guangdong Tangsheng Corporation approached Ciying Town in an effort to develop farms to supply Hong Kong. As the head of the village committee, Wang Yongfei helped Tangsheng Corporation find land for renting, recruiting a capable workforce, and finally assisting the Corporation in setting up the Vegetable Planting Base for Supplying Hong Kong.
On May 6, 2011, Ciying Town experienced a great flood, the likes of which Wang Yongfei had never seen. As the director of the Village Committee, Wang Yongfei organized the villagers in response. He mobilized villagers to replant vegetables for Hong Kong according to strict standards, and then began to sell them to Tangsheng Corporation.
Hence, Wang Yongfei started his career from just over 100 mu of land. He then set up Lvyuan Corporation. After five years, it has grown into a famous enterprise. The company has a vegetable planting base of 1,600 mu and 120 permanent workers. It has built its own refrigeration warehouse, and has wholesale booths in both Guangzhou and Shenzhen. The flowering cabbage, cabbage mustard, lettuces, baby cabbages and Italian corn produced by the farms are sold to Hong Kong with a daily volume of 15 tons, and its annual production value can reach 25 million yuan.