On the occasion of Pahela Baishakh, the first day of Bangla New Year that is celebrated on April 14, Le Reve, one of the leading apparel and lifestyle brands in the country, has come up with its Pahela Baishakh collection showcasing traditional Bengali cultures on their clothes. For its Baishakhi collection, fish, snails, birds, flowers, dew drops and waves have been used as motifs. The designs have been placed on the dresses with traditional hand stitch, glass work, tie dye, skin print, block, embroidery, cord work and collage. For the very first time, Le Reve has included sari in its Baishakhi collection. Moreover, women’s showcase also includes a wide range of salwar kameez, fatua and tunics. Symbolic changes have also been made in its tunic style like unequal cut as well as making shorter than regular which could be described best wearing with dhoti.
Men’s product-line includes colourful punjabis, T-shirts and casual shirts apart from a wide range of children’s clothes including salwar kameez, frocks, ghagra-choli, skirts-tops set, palazzo with casual shirts, T-shirts and pajamas offering styles for the age range 2-12 years’ old. Dresses are also available for the infants in this festival. Describing the Baishakhi collection theme, Le Reve Design & Creative Director Monnujan Nargis said, “This year we have emphasised most on youth attraction following the inspiration of their will of friendship and mankind. We believe that none but the youth can bring peace and happiness among all”. Le Reve, started in 2009, has stores at city’s Banasree, Dhanmondi, Mirpur, Uttara, Wari, Baily Road area, and also showrooms in Jamuna Future Park and Bashundhara City Shopping Mall as well as Narayanganj and Sylhet. Besides visiting Le Reve outlets, fashion enthusiasts can also can buy these products on cash on delivery at www.lerevecraze.com right from their homes.