YELLOW, one of the leading fashion brands in Bangladesh, opened its flagship store at Ring Road, Mohammadpur in the capital yesterday. “We are delighted to be celebrating the opening of our new flagship store at Moham-madpur,” said Syed Naved Husain, CEO and Group Director of BEXIMCO Ltd.

“The YELLOW store brings international shopping experiences to the people of Mohammadpur with our season fresh collections, state of the art store decoration, and dedicated customer services. I believe it will bring immense joy for the people here,” he added.

Spanning over 7,000-square-foot, the store’s high-end design reflects YELLOW’S innovative retail concept and aims at offering Mohammadpur customers a chance to enjoy world-class retail experience, the statement added.

This new store invites customers to YELLOW’S universe of premium styling and unparalleled quality and ensures a refreshing atmosphere with focus on products, fashion, and trends, the press statement added.

To mark the opening of the Mohammadpur store, YELLOW hosted a launch event at the store yesterday. Along with the CEO of BEXIMCO Ltd, Shehryar Burney, executive director, Hadi S A Chowdhury, head of retail of YELLOW, were present on the occasion.

To mark the opening of the Mohammadpur store, YELLOW hosted a launch event at the store yesterday with the presence of executive director Shehryar Burney, Head of Retail Hadi SA Chowdhury, and other distinguished guests.