James Bond’s favourite carmaker Aston Martin yesterday  launched on the London stock market, valuing the British luxury sports car brand at £4.3 billion ($5.6 billion, 4.9 billion euros), reports AFP from London.

Aston, which has a long-running association with the fictional British spy, said in a statement that it has priced its initial public offering (IPO) at £19 per share in the middle of its stated range.

The stock was however virtually unchanged when it began conditional dealing on the London Stock Exchange at 0700 GMT.

The listing sees investors Investindustrial, Adeem Investments, Primewagon and senior management bank more than £1.0 billion between them as the firm floats a quarter of its capital or 57 million shares.

“Today’s listing on the London Stock Exchange represents a historic milestone,” said president and chief executive Andy Palmer in the statement.

“We are delighted by the positive response we have received from investors across the world and are very pleased to welcome our new shareholders to the register.