Taaga Man, an exciting new fashion brand for men, inaugurated its first outlet together with Taaga, the popular fashion brand for women, at Dhanmondi’s 750 Satmasjid Road in the capital on Wednesday. On this occasion, a private launch event was held for popular social media personalities, invited guests and members of the media. The brand also launched Club Taaga, a customer loyalty programme which will offer exclusive benefits for today’s youth and young professionals who seek an alternative lifestyle experience.

The carefully designed 3500 square feet outlet features a futuristic shopping ambiance unlike any seen before in Dhaka. Customers can choose from a range of products lines including apparels, footwear, jewellery, and other accessories for both women and men. Taaga Man will also be available at five existing Aarong outlets – Uttara, Jamuna Future Park, Bashundhara City, Mirpur 12, Mymensingh--which have been newly designed to incorporate the line. Taaga products are also available online at aarong.com/taaga.

To note, Taaga and Taaga Man are sub-brands of Aarong, the leading lifestyle retail chain in Bangladesh and flagship social enterprise of BRAC.

Photo l jaki zaman