To keep Bangladesh healthy and hygienic, we need citizens with a heart of cleanliness. With this objective, ‘Dettol-Channel i Porichchonno Bangladesh’ has launched its theme song ‘Mon Shundor Jar, Shei Rakhe Desh Porishkar’ commemorating the 46th Victory Day of Bangladesh.

The song has been performed Chirkutt—one of the most popular bands in the country. The theme song calls us to keep our beloved country clean. The song urges us to maintain cleanliness and hygiene of our great country, which has been achieved with the expense of a million sacrifices. The theme song launched on the Facebook page of ‘Dettol-Channel i Porichchonno Bangladesh’ on the Victory Day.

Syed Tanzim Rezwan, Marketing Director, Reckitt Benckiser said about the campaign, “We know that how much we had sacrificed to get this independent country. It is our responsibility to keep this country clean and beautiful. With this intention, we’ve started ‘Porichchonno Bangladesh Campaign’ at the beginning of this year and have brought this theme song in association with ‘Chitkutt’.”     

Sumi from Chirkutt band said, “We’re very glad and inspired for singing a song which calls for keeping our beloved motherland clean and beautiful. We hope the people of Bangladesh will love this song and will be inspired to maintain the cleanliness.”   

To aware the people about good health and cleanliness, Dettol and Channel i have started ‘Porichchonno Bangladesh Campaign’ in February, 2017. Besides direct training, it also helps to raise awareness by media. The main objective of this campaign is to make at least 8 crore people conscious about health and hygiene every year by mass media and social networking platform.  

To know more about this theme song and ‘Porichchonno Bangladesh Campaign’, please visit the Facebook page of ‘Porichchonno Bangladesh’ (www.facebook.com/PorichchonnoBangladesh).

Photo courtesy : Mohsin Ahmed