Docomo unveils medium-term strategy for 2020
NTT Docomo has announced plans to implement a medium-term strategy by 2020, through which the Japanese mobile giant aims to realize a more innovative business structure in the coming era of 5G, reports Telecomasia.
According to Docomo, the plan is designed to exceed the expectations of customers and help them connect with their aspirations via exciting and unexpected services.
From May 2017, 5G trial sites will be launched to enable partner companies and Docomo to collaborate in creating standard-setting new services which leverage 5G strengths including low latency, ultra-high speed, ultra-large capacity and massive device connectivity, the Kapane.
Docomo also plans to leverage 5G technology to launch new services under a company-wide project dubbed empower+d challenge (empowered challenge). Through the application of virtual reality, artificial intelligence and IoT technologies, Docomo will launch initiatives to target nine sectors in three fields - experience innovation (new entertainment, next-generation mobility and sharing); life style innovation (AI agent, FinTech and Total healthcare); and work style innovation (drone robotics, work innovation and work matching).
