The world’s top luxury company LVMH said it plans to take full control of Christian Dior in order to harness the “high growth potential” of “one of the world’s most iconic brands,” whose sales have doubled over the past five years, reports AFP from Paris.
LVMH, which already owns Christian Dior perfumes, said yesterday in a statement it had now agreed to
buy Christian Dior Couture—the leatherware, Haute Couture, ready-to-wear, jewellery and shoes businesses—for 6.5 billion euros ($7.0 billion).
The announcement sent LVMH shares soaring on the Paris stock exchange, where they jumped by around three per cent in a generally flat market.
At the same time, the Arnault family who own 74 per cent of the holding company, Christian Dior SA, would “demonstrate their commitment” by acquiring the remaining 26 per cent, LVMH said.
That would streamline the current shareholder structure and help unlock synergies, LVMH finance chief Jean-Jacques Guiony told a telephone news conference.
Set up 70 years ago, Christian Dior Couture “is one of the most iconic brands worldwide”, LVMH said.
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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.
Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.