Lego opens first Asian factory in China

Xinhua, SHANGHAI: The first Asian plant of the Lego Group, located in Jiaxing City of east China's Zhejiang Province, has started operations.
The factory, covering over 160,000 square meters, officially opened last Friday after a year of trial operations. It has some 1,200 employees and will mainly serve the Asian market.
Richard Wong, general manager of Lego Asia manufacturing, said that in the past, Chinese children could not get new Lego products for several months after their release due to long-distance shipping.
The Jiaxing plant will produce new products simultaneously with other plants worldwide and will adjust production in accordance with demand, said Wong.
Lego plans to open chain stores in 40 Chinese cities in the next four years, aiming to expand the market from first-tier to second- and third-tier cities by 2020 through a combination of online and offline sales, according to the company.

Lego opens first Asian factory in China

Xinhua, SHANGHAI: The first Asian plant ofthe Lego Group, located in Jiaxing Cityof east Chinas Zhejiang Province, has started operations. The factory, covering over 160,000 square meters, officially opened last Friday after a year of trial operations. It has some 1,200 employees and will mainly serve theAsian market. Richard Wong, general manager of Lego Asia manufacturing, said that in the past, Chinese children could not get new Lego products for several months after their release due to long-distance shipping. The Jiaxing plant will produce new products simultaneously with other plants worldwide and will adjust production in accordance with demand, said Wong. Lego plans to open chain stores in 40 Chinese cities in the next four years, aiming to expand the market from first-tier to second- and third-tier cities by 2020 through a combination of online and offline sales, according to the company.