Top brands awarded

Top local and international brands in Bangladesh were awarded yesterday by the Bangladesh Brand Forum (BBF).

Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognised the best brands at the 8th edition of Best Brand Award that was held at the Hotel Le Méridien, Dhaka on Saturday. 
This event was arranged to honour the leading brands in Bangladesh in 33 categories based on a nationwide survey consisting of 4,800 respondents which was carried out by Kantar Millward Brown Bangladesh. The approach of this research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a structured questionnaire among randomly selected respondents. 
The Founder and MD of Bangladesh Brand Forum (BBF) Shariful Islam inaugurated ‘Bangladesh Youth Hub’, an online platform designed to prepare the youth for the next phase of human development. 
He said: “Bangladesh youth hub website is basically launched to develop the skills, competency, workshops of the next generation youth. Marketing, finance and business simulation-- all will be integrated in one platform.”        
In this year’s Best Brand Award, the brands were awarded in 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and  top 10 local brands were ranked in which Grameenphone got the Best Overall Brand award and Radhuni Masala received the Best Local Brand award. Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks. A special recognition was given to Mustafizur Rahman for his outstanding contribution to uphold Bangladesh in International Cricket arena.

Top brands awarded

Top local and international brands in Bangladesh were awarded yesterday by the Bangladesh Brand Forum (BBF). Bangladesh Brand Forum (BBF) in partnership with worlds leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognised the best brands at the 8th edition of Best Brand Award that was held at the Hotel Le Mridien, Dhaka on Saturday. This event was arranged to honour the leading brands in Bangladesh in 33 categories based on a nationwide survey consisting of 4,800 respondents which was carried out by Kantar Millward Brown Bangladesh. The approach of this research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a structured questionnaire among randomly selected respondents. The Founder and MD of Bangladesh Brand Forum (BBF) Shariful Islam inaugurated Bangladesh Youth Hub, an online platform designed to prepare the youth for the next phase of human development. He said: Bangladesh youth hub website is basically launched to develop the skills, competency, workshops of the next generation youth. Marketing, finance and business simulation-- all will be integrated in one platform. In this years Best Brand Award, the brands were awarded in 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and top 10 local brands were ranked in which Grameenphone got the Best Overall Brand award and Radhuni Masala received the Best Local Brand award. Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks. A special recognition was given to Mustafizur Rahman for his outstanding contribution to uphold Bangladesh in International Cricket arena.