Facebook lets Messenger ‘bots’ tap analytic smarts

AFP, SAN FRANCISCO: Facebook yester began letting interactive “bots” inside its Messenger service tap into analytic capabilities once reserved for the social network, ramping up the potential to earn money from e-commerce.
The move comes as Facebook is under pressure to profit from services such as Messenger, WhatsApp and Instagram, having recently told investors it is hitting a limit on the number of ads it can pack into the online social network.
Facebook last week rolled out news feed ads that open into Messenger exchanges, and began letting businesses send “sponsored messages” to users who have interacted with them before. “Driving people to a Messenger conversation isn’t enough,” Facebook vice president of messaging products David Marcus said in an online post.
“This is where sponsored messages come in.”

Facebook lets Messenger bots tap analytic smarts

AFP, SAN FRANCISCO: Facebook yester began letting interactive bots inside its Messenger service tap into analytic capabilities once reserved for the social network, ramping up the potential to earn money from e-commerce. The move comes as Facebook is under pressure to profit from services such as Messenger, WhatsApp and Instagram, having recently told investors it is hitting a limit on the number of ads it can pack into the online social network. Facebook last week rolled out news feed ads that open into Messenger exchanges, and began letting businesses send sponsored messages to users who have interacted with them before. Driving people to a Messenger conversation isnt enough, Facebook vice president of messaging products David Marcus said in an online post. This is where sponsored messages come in.