ZuumZuum strives to improve online shopping experience
ZuumZuum (ZZ) was launched in July 2015. In the last year ZZ managed to keep its operation costs lower, expanded partnership and cracked the product-pricing model that buyers are willing to accept. It involved lot of trial and error, but it is finally on a growth trajectory. Every day it works towards a step closer to changing the way people access fashion in Bangladesh in just a few clicks.
Over the past one year, ZuumZuum has consistently strived to improve its product offering, brand proposition and customer experience to change the online fashion retail scene in Bangladesh. Our online population is still below the global average and as an online retailer in an emerging markets, its important for ZuumZuum to contribute to the growth of e-commerce and offer a platform where local brands can reach more consumers and for fashion consumers to have access to the best fashion brands anytime, anywhere, said Fayaz Taher, Co-founder and CEO, ZuumZuum.
ZuumZuum website; allows independent fashion designers and boutiques to sell their products to an already established and loyal customer base. For example a promising local brand named Rise launched
their premium denim and chinos collection through ZuumZuum. Also, online boutique shop Unstitched, online T-shirt shop like The Apparels, Cut Price etc gets to display their new and upcoming fashion wear in our sites.
It regularly updates its site with new and upcoming fashion wear, and keep its customers engaged via its Facebook page, and fashion blog site. As consumer habit has changed dramatically, its marketing team focused on highly personalized marketing as well.
To make its loyal consumers feel more privileged it offers loyalty programs, discount offers, cash back offers etc.
Their head of operations, Rifat Ahmed is a veteran in the e-commerce business in Bangladesh, who worked tirelessly to bring new product and partners on board. While asking about the reason for the rapid growth of their business he said, We were very lucky to attract very young individuals like Asif Hossain in marketing, Zubayer Ahmed in the supply chain and Imran Aziz in customer service, who may not had the online business experience, but brought tremendous passion to our business which helped us work harder and get better results.
ZZ also launched The ZuumZuum Shop, the first click-and-mortar shop in Bangladesh that gave consu-mers a physical experience. Through its pop-up stores in Mirpur and Uttara, it reached out to and converted a whole demographic of consumers into e-consumers.
The success of the first digital pop-up store in Dhaka had led to the planning of opening of more pop-up stores in cities in Bangladesh.
Designed to increase awareness, this omni-channel approach has proven to be a success as up to 90% of consumers who bought from the pop-up store are new customers.
To learn more, visit: http://www.zuumzuum.com/ orhttps://www.facebook.com/ZuumZm/timeline.
One can obtain more information by visiting http://sdasia.co/ or https://www.facebook.com/SDAsia.co
