WhatsApp to let businesses message its users

WhatsApp has tweaked its privacy policy so that businesses can send messages directly to people using the platform, reports Business Insider.
The company, acquired by Facebook for $22 billion (£17 billion) in 2014, announced on its blog on Thursday that it is trialling the feature in the coming months.
"We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam," a WhatsApp spokesman said in a blog post.

WhatsApp to let businesses message its users

WhatsApp has tweakedits privacy policy so that businesses can send messages directly to people using theplatform, reports Business Insider. The company, acquired by Facebook for $22 billion (17 billion) in 2014, announced on its blog on Thursday that it is trialling the feature in the coming months. We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam, a WhatsApp spokesman said in a blog post.