Factors potential acquirers care about most
Companies that are in the process of purchasing a startup do not take the decision instantaneously. As a startup, you need to have a regular conversation with acquirers to figure out what matters to them. You need to well understand their mindset so that you can grab their attention.
Here are top three issues any potential acquirers care about most-
Your customer base
What really matters is your customer base. Your products or service might be amazing but if you are failing to attract customer to buy them, you are losing value. If your startup is going to be acquired, your customer base is the first thing acquirers are going to look into.
They can simply copy what you have built but if you have a strong presence in the market- it is your startup they would want.
If you have a stable grip on the customer, your potential acquirers, investors, strategic partners wont be able to ignore you.
So you need to grow and strengthen your customer relation as this is going to be the strongest sign of your victory. Slowly you will be able to grow your audience and give your future ideas the chance to succeed.
Industry expertise and experience
The next thing acquirer will look for is your team expertise and experience. You need to have significant product knowledge and understand the industry. This will add immense value to your startup. When your team has high expertise it will save lots of time and effort, which any acquirer would want.
You need to know the industry well and make sure your team does too.
Existing relationship with the acquirer
You cannot just expect to get into business with people who dont know you. You need to build a long term relation and base of trust with your acquirer. You need to position yourself in a way so that influencers come your way and then you must nurture those relationships.
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