United Mediaworks expands footprint to Bangladesh

Indian digital cinema services provider United Mediaworks (UMW) has expanded its footprint to Bangladesh, even as its plan to form a joint venture in India with KSS has failed to take off, reports The Economic Times, India.
UMW has partnered with Jaaz Eskay MultiMedia, the largest film production company in Bangladesh, to provide digital cinema services and technical know how in the region. As part of the deal, UMW has already provided its digital cinema technology to 256 screens. 
“Bangladesh had about 800 cinema screens, mostly analogue and they were closing down fast. There are only 300 active screens,” Ashish Bhandari, joint managing director, UMW, told ET. “We partnered with Jaaz Eskay MultiMedia to offer our services in Bangladesh. With our technology, they have revived and updated 256 screens with the latest digital technology.” 
Bhandari added that the two companies are working on 100 more screens in the second phase. "It's a strategic move from our side to enhance the digital cinema industry by leveraging our reach in this region. Our aim is to get 500 screens in the next 12 months." 
UMW is assisting in digital content security and distribution of films with 512-bit encryption to get the highest level of security with its patented product, Digibutor. Bhandari said his company is helping in setting up servers and processing labs and training local teams in Bangladesh. In lieu of the technology transfer, UMW is keeping the advertising rights to these screens.
“Currently, we are creating awareness in the market. Within three months, we should start getting advertisers. Starting next fiscal, we should be able to reap big benefits,” Bhandari added. 

United Mediaworks expands footprint to Bangladesh

Indian digital cinema services provider United Mediaworks (UMW) has expanded its footprint to Bangladesh, even as its plan to form a joint venture in India with KSS has failed to take off, reports The Economic Times, India. UMW has partnered with Jaaz Eskay MultiMedia, the largest film production company in Bangladesh, to provide digital cinema services and technical know how in the region. As part of the deal, UMW has already provided its digital cinema technology to 256 screens. Bangladesh had about 800 cinema screens, mostly analogue and they were closing down fast. There are only 300 active screens, Ashish Bhandari, joint managing director, UMW, told ET. We partnered with Jaaz Eskay MultiMedia to offer our services in Bangladesh. With our technology, they have revived and updated 256 screens with the latest digital technology. Bhandari added that the two companies are working on 100 more screens in the second phase. Its a strategic move from our side to enhance the digital cinema industry by leveraging our reach in this region. Our aim is to get 500 screens in the next 12 months. UMW is assisting in digital content security and distribution of films with 512-bit encryption to get the highest level of security with its patented product, Digibutor. Bhandari said his company is helping in setting up servers and processing labs and training local teams in Bangladesh. In lieu of the technology transfer, UMW is keeping the advertising rights to these screens. Currently, we are creating awareness in the market. Within three months, we should start getting advertisers. Starting next fiscal, we should be able to reap big benefits, Bhandari added.