Anti-smoking campaign ‘Dhoa’ launched

A mass media-cum-info-sign campaign was launched yesterday to create greater awareness against second-hand smoking among general people through highlighting relevant laws that necessitate people’s attention and compliance, reports BSS. The campaign, titled in Bengali as “Dhoa (smoke)”, will be aired on TV channels for a period of four weeks from tomorrow, said a co-sponsor of the campaign, Vital Strategies. The 30-second public service announcement shows the harms of second-hand smoke, explains the benefits of Bangladesh’s smoke-free laws and the need for compliance, and draws attention to the new info-sign campaign.
It aims to increase support for and understanding of the need for comprehensive smoke-free laws and help smokers and non-smokers become more confident in asserting their right to breathe air free from second-hand smoke.
State Minister for Health and Family Welfare Zahid Malek formally launched the campaign in the capital, saying clearly it was essential to address the issue of second-hand smoke to protect the health of non-smokers, especially women and children.
“We urge people to heed this powerful campaign and insist that smokers respect others’ right to breathe smoke-free air and comply with Bangladesh’s smoke-free laws.”
The info-sign campaign has been designed to feature specific, tailored messages appropriate for 11 different types of establishments—educational institutions, libraries, exhibition centers, hospitals and clinic buildings, cinemas, theaters, restaurants, children’s parks, covered sports and exercise venues, public transport, and hotels. The signs will be printed and distributed to selected establishments in major metropolitan areas of Bangladesh, said the Vital Strategies, one of The Union affiliates.
“We congratulate Bangladesh’s Government on the launch of this campaign, which shows its continued commitment to protecting the health of Bangladeshis from the deadly harms of tobacco,” said Jose Luis Castro, president and chief executive officer of Vital Strategies.

 

Anti-smoking campaign Dhoa launched

A mass media-cum-info-sign campaign was launched yesterday to create greater awareness against second-hand smoking among general people through highlighting relevant laws that necessitate peoples attention and compliance, reports BSS. The campaign, titled in Bengali as Dhoa (smoke), will be aired on TV channels for a period of four weeks from tomorrow, said a co-sponsor of the campaign, Vital Strategies. The 30-second public service announcement shows the harms of second-hand smoke, explains the benefits of Bangladeshs smoke-free laws and the need for compliance, and draws attention to the new info-sign campaign. It aims to increase support for and understanding of the need for comprehensive smoke-free laws and help smokers and non-smokers become more confident in asserting their right to breathe air free from second-hand smoke. State Minister for Health and Family Welfare Zahid Malek formally launched the campaign in the capital, saying clearly it was essential to address the issue of second-hand smoke to protect the health of non-smokers, especially women and children. We urge people to heed this powerful campaign and insist that smokers respect others right to breathe smoke-free air and comply with Bangladeshs smoke-free laws. The info-sign campaign has been designed to feature specific, tailored messages appropriate for 11 different types of establishmentseducational institutions, libraries, exhibition centers, hospitals and clinic buildings, cinemas, theaters, restaurants, childrens parks, covered sports and exercise venues, public transport, and hotels. The signs will be printed and distributed to selected establishments in major metropolitan areas of Bangladesh, said the Vital Strategies, one of The Union affiliates. We congratulate Bangladeshs Government on the launch of this campaign, which shows its continued commitment to protecting the health of Bangladeshis from the deadly harms of tobacco, said Jose Luis Castro, president and chief executive officer of Vital Strategies.