Blogs are better than press releases for startups
Startups make for great stories and stories can help sell your product in an amazing way. People love stories and especially those that they can connect to. Blogging is an amazing way to get your story to the right audiences and help you get a great amount of exposure. The amount of attraction you will get definitely be the best thing your new company can get. If you build an audience around your new blog, you basically get an earned media channel for instantly sharing your news with the most interested audiences. This doesnt only include your journalist and bloggers, but your customers, prospects, employees and all the other key audiences interested in your news.
Get the right voice
Startups need to spread up its voice A blog will indeed do that for you. You should pay particular attention to the last section of the post. Also, use your blog to gather feedback and interaction. Social media is for getting others attraction and to drive traffic to your site. But a blog is more personal and intimate. As a startup, you can use blogs to explain your story and create a connection. To do so, it is very important for you to be honest and authentic.
An authentic connection
People connect to authentic stories. Many startups rely on press releases and that wont actually give you the authenticity. Smart people know you are desperate for exposure and attraction and wont rely on your PR. Rather a blog where you can put your original stories, get reviews and feedbacks, will get you better customer connection.
Tell story with humor
Through your blog, there are so many scopes to understand your audience and emphasize with them. A press release would be very rigid and boring. Whereas in your blog you can (and should) use humor which works best to create empathy and understanding. This will help you to get more reader and more connection.
Save money
It is very obvious that your press release will cost you a lot. Of course, it will cost a lot more than hosting a blog. As a startup, you need to think of getting most exposure within your budget. Its true that you will have to pay people to write contents for your blogs and maybe pitch certain stories. But if you do a good job building your audience, the press request will eventually come to you, not the other way around.
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