Mahindra Comviva bets big on data analytics

Mahindra Comviva, one of the global leaders in providing mobility solutions, launched MobiLytixTM Suite, a big
data-driven mobile analytics solution that generates actionable customer insights, the company said in a statement yesterday.
It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.
The MobiLytixTM Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience, the statement said.
It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies, it added.
Speaking on the launch, Manoranjan ‘Mao’ Mohapatra, CEO, Mahindra Comviva said, “With the MobiLytixTM Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights. With our MobiLytixTM product line, we expect to be a significant player in one of the fastest growing segment in the mobility space”.

Mahindra Comviva bets big on data analytics

Mahindra Comviva, one of the global leaders in providing mobility solutions, launched MobiLytixTM Suite, a big data-driven mobile analytics solution that generates actionable customer insights, the company said in a statement yesterday. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators. The MobiLytixTM Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience, the statement said. It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies, it added. Speaking on the launch, Manoranjan Mao Mohapatra, CEO, Mahindra Comviva said, With the MobiLytixTM Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights. With our MobiLytixTM product line, we expect to be a significant player in one of the fastest growing segment in the mobility space.