Adidas, Kanye West expand clothing, footwear partnership

AFP, NEW YORK:  Adidas doubled down on its business ties with rap star Kanye West on Wednesday, announcing a new line of footwear and accessories to be sold in dedicated shops.
The Germany-based athletic wear giant said merchandise under the newly launched adidas + KANYE WEST label is an expansion of its existing YEEZY brand.
“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity,” said Eric Liedtke, Adidas’s
chief managing officer, in a statement. “This is what Adidas has always been about—empowering creators to create the new.”
The expanded relationship will include retail stores for new lines of YEEZY products “for both sport and street” that will sell apparel “for all genders”.

Adidas, Kanye West expand clothing, footwear partnership

AFP, NEW YORK: Adidas doubled down on its business ties with rap star Kanye West on Wednesday, announcing a new line of footwear and accessories to be sold in dedicated shops. The Germany-based athletic wear giant said merchandise under the newly launched adidas + KANYE WEST label is an expansion of its existing YEEZY brand. With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanyes creativity, said Eric Liedtke, Adidass chief managing officer, in a statement. This is what Adidas has always been aboutempowering creators to create the new. The expanded relationship will include retail stores for new lines of YEEZY products for both sport and street that will sell apparel for all genders.