Cell phone operator Robi has further reinforced its relation with Bangladesh Cricket Board (BCB) by becoming the business strategic partner of the country’s richest federation.
Robi, also the title sponsor of Bangladesh National Team struck a three-year deal in this regard and vowed to take the country’s cricket another height.
According to the contract, Robi will organise the country-wide cricket talent hunt activities and also will be with the BCB as its telecom partner. The private cell phone operator will hand a smart phone to the players and officials of the board including free talktime, special bundle offer.
The BCB explained the pros and cons of the agreement yesterday through a formal press conference at its headquarter in Mirpur. BCB vice-president Mahbubul Anam, Marketing and Commercial Committee chairman Kazi Inam Ahmed, Robi’s managing director and CEO Supun Bir Singha and Chief Corporate and People Officer Motiul Islam Nawshad were present during the signing ceremony.
“Robi will be with BCB in its every need apart from sponsoring the national team,” said Mahbub Anam. Kazi Inam Ahmed said: “Robi will help BCB in spin batting talent hunt after successfully ending the fast bowling talent hunt.”
Commenting on the agreement, Robi’s Managing Director and CEO Supun Weerasinghe said: “We are proud and humbled by the confidence and trust placed by the BCB on Robi Axiata not only towards the of development of Bangladeshi cricket but also to keep them connected in Bangladesh and across the world as the official mobile communications partner. I would like to thank the BCB for their whole-hearted cooperation towards us. I am confident that this strategic partnership with the BCB, will further strengthen our efforts to enable for local talent from the grassroots to shine in the national and international stage in line with our brand promise – Jole Uthun Apon Shokti Te (Ignite the Power Within)”
Robi has been recognizing the best performing Bangladeshi cricketers in all the international matches that took place in Bangladesh since the company became the sponsor of the National Cricket team. Such recognitions are crucial to encourage our cricketers to perform better. The strategic partnership agreement caters to this by providing exclusive rights to Robi to sponsor Cricket award ceremonies over the next three years.
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Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.
Editor : M. Shamsur Rahman
Published by the Editor on behalf of Independent Publications Limited at Media Printers, 446/H, Tejgaon I/A, Dhaka-1215.
Editorial, News & Commercial Offices : Beximco Media Complex, 149-150 Tejgaon I/A, Dhaka-1208, Bangladesh. GPO Box No. 934, Dhaka-1000.