Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.Rise of the New Media
A defining characteristic of new media is dialogue. New Media transmit content through connection and conversation
Masihul Huq Chowdhury
Part-2
Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Among social media platforms, user-generated content has acquired a huge interest for marketers. User-generated content in the form of online consumer reviews have given birth to electronic word of mouth.
Online consumer reviews (or electronic word of mouth) are conceptualized as any positive, neutral, or negative information about a product, service or a brand created and published on a consumer review platform or social commerce website by a potential, former, or actual customer. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social media networking allow individuals and businesses to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more accurately, e-word of mouth. Social networking sites and blogs allow followers to retweet or repost comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the users connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Social networking sites act as word of mouth or more accurately, e-word of mouth. Social networking sites and blogs allow followers to retweet or repost comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the users connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Just after half of the world population is using mobile phones currently on the Internet. Roughly 75% of those people are on social media and of those folks have social media accounts on their mobile phones. Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content.
The possible negative effects of social media on a persons health have been a hot topic, recently. You may be wondering: Is there any credibility in the idea that logging on can actually be detrimental to your health?
When face-to-face communication has been removed, it becomes easy for some individuals to use a type of alter ego to exaggerate who they really are. Many social media users practice boosting the reality of their lives by posting things that make them appear more desirable to be with. People just want to measure Some studies, like one by the University of Maryland, have shown that all this use of social media can lead to an actual addiction. Many individuals are spending so much of their time on social media websites that it actually interferes with the way they live their lives. More and more people are turning to these sites to receive their news, play games, chat with friends, and simply kill time.The use of text messaging and social media messages have become a common occurrence in todays society. Interaction on a human level has become less frequent in a persons day-to-day living arrangements. Thanks to social media websites, interaction with others has become effortless, and people have isolated themselves behind online identities. Direct communication has been eliminated and much of society has been reduced to using abbreviations that express their emotions. Social media has made it easy for many to become just plain lazy. With the touch of your fingertips you can post a question to your social sites asking others for ideas rather than using our own imagination and thought process to generate an idea. Original thinking can easily be replaced by utilising readily available information online, thus eliminating the need to create your own ideas. One more addition to this new or social media in the recent days can be shown in aggressive attitude or intolerance by taking law on ones hand showing an astronomical value of intolerance be it in the country or overseas to curb on the people who in some cases write tantamount to blasphemy. But every citizens have the freedom to chose free thinking with specific rights on blasphemy, if any to be consciously Carved out. One thing for sure, unnecessary bloodshed I the form of killing and murders in whatever horrific way probable will not show coherence of views of various ideologies and though process which may create a situation of what Tagores classic example of Achalayatan in Rokto Korobi may have take us to, or even historical purposes we do bring in Abu Rush, Rumi, Iqbal, Nazul ~all of the distinguished luminary historically faced the act of blasphemy without even undergoing though their point of views by the Orthodox.
Blasphemy is an act of criminal offence and should be logically dealt in accordance of the rule of the land and strictest punishment must be awarded to them with no chance of impunity if they found guilt as per the law of the land. We must remember Allah has given the birth and He can take mine. If someone overzealously take away anothers life, its than soul who can forgive him otherwise the full blemishes and sins of that people will bestow on the people who were in this merciless brutality. I hope the good senses will prevail us to abstain from this horrific and unnecessary brutality. Islam means peace in a coherent matter and May Allah allow us to compassionate and enable us to live in coherent matter. At the end, we always must remember Allah is great and the other characters of Benevolent is Rahman, Rahim and Ghafoor. Lets target for a peaceful
And harmony for the overall social benefits of social and national prosperity. May Allah show us sign of cohesiveness which lays the paramount of global and national prosperity, peace and harmony let our good sense prevail as we have to face Almighty Allah fro our deed in days of judgment
(Concluded)
The writer, a banker by profession, has worked both in local and overseas market with various foreign and local banks in different positions
