Online transactions spur Yuanmou vegetable development

Since its first online transaction last year, the Yuanmou E-Commerce Operation Centre has cumulatively sold 18,304 tons of fruit and vegetables, totalling sales of 72.9 million yuan.

Yuanmou County is known as “the home of early winter vegetables”. Every year, more than 27,200 acres of early winter vegetables and more than 20,800 acres of grapes, jujubes and other fruits are grown in the county. Over 380,000 tons of vegetables produced here are sold to nearly 200 cities in 25 Chinese provinces, municipalities and autonomous regions as well as EU, Japan, Singapore and other countries and regions.

To further broaden sales channels, reduce circulation links, shorten the sales cycle of agricultural products, and effectively solve the issue of “poor vegetable sales and low vegetable prices”, Yuanmou County made a bold attempt at the agricultural product sales model of “traditional agriculture + e-commerce.” Based on the principle of “government guidance, enterprise orientation, social participation and market operation,” the county government provided strong support for the establishment of Yuanmou Agricultural Development and Investment Company. In addition, Yuanmou E-Commerce Operation Centre was set up, integrating the existing vegetable market, agricultural product inspection stations, cold storage packaging facilities, logistics and other resources into online and offline trade platforms. By combining B2B and B2C trading patterns and guide farmers’ online and offline sales, Yuanmou E-Commerce Operation Centre provides farmers, traders and consumers with comprehensive services covering the whole industry chain from the field to the table. These efforts have effectively promoted the agricultural quality and efficiency as well as the transformation and upgrading of the county’s modern agriculture with plateau characteristics.

To date, the Yuanmou E-Commerce Operation Centre has established partnerships with eleven wholesale markets in Changsha Mawangdui, Shenzhen HJX and Beijing Xinfadi, and has won over more than 170 customers. Thanks to the fast and convenient online transactions, it now takes 72 hours at most for fresh produce to travel from farmland to medium- and large-sized cities in China.

Online transactions spur Yuanmou vegetable development

Since its first online transaction last year, the Yuanmou E-Commerce Operation Centre has cumulatively sold 18,304 tons of fruit and vegetables, totalling sales of 72.9 million yuan. Yuanmou County is known as the home of early winter vegetables. Every year, more than 27,200 acres of early winter vegetables and more than 20,800 acres of grapes, jujubes and other fruits are grown in the county. Over 380,000 tons of vegetables produced here are sold to nearly 200 cities in 25 Chinese provinces, municipalities and autonomous regions as well as EU, Japan, Singapore and other countries and regions. To further broaden sales channels, reduce circulation links, shorten the sales cycle of agricultural products, and effectively solve the issue of poor vegetable sales and low vegetable prices, Yuanmou County made a bold attempt at the agricultural product sales model of traditional agriculture + e-commerce. Based on the principle of government guidance, enterprise orientation, social participation and market operation, the county government provided strong support for the establishment of Yuanmou Agricultural Development and Investment Company. In addition, Yuanmou E-Commerce Operation Centre was set up, integrating the existing vegetable market, agricultural product inspection stations, cold storage packaging facilities, logistics and other resources into online and offline trade platforms. By combining B2B and B2C trading patterns and guide farmers online and offline sales, Yuanmou E-Commerce Operation Centre provides farmers, traders and consumers with comprehensive services covering the whole industry chain from the field to the table. These efforts have effectively promoted the agricultural quality and efficiency as well as the transformation and upgrading of the countys modern agriculture with plateau characteristics. To date, the Yuanmou E-Commerce Operation Centre has established partnerships with eleven wholesale markets in Changsha Mawangdui, Shenzhen HJX and Beijing Xinfadi, and has won over more than 170 customers. Thanks to the fast and convenient online transactions, it now takes 72 hours at most for fresh produce to travel from farmland to medium- and large-sized cities in China.