Women empowerment

Second phase of Coca-Cola scheme begins

Coca-Cola launched the second phase of the company’s global programme, 5by20, in Khulna and Bagerhat rcently. The programme, which seeks to empower 5 million women economically worldwide by 2020, was adapted into the Women Business Centre programme in Bangladesh, says a press release.
The first phase, which was launched in Jamalpur in 2015 with 10 Women Business Centres, helped train 10,125 women beneficiaries on agricultural production, marketing services, mobile and computer services, and basic healthcare last year.
The Women Business Centre project aims to address common barriers women face in the marketplace by providing access to business skills training, market information, agriculture training and inputs, mobile banking assistance, healthcare inputs and counselling, mentoring and networking opportunities. The groups of 5 women entrepreneurs running each WBC in each village are provided seed capital for setting up the Centre, and skill-based training on the aforementioned fields, and assets for the Centre.
The initiative in Bangladesh is implemented by Concern Universal, a non-profit organisation.

Women empowerment

Second phase of Coca-Cola scheme begins

Coca-Cola launched the second phase of the companys global programme, 5by20, in Khulna and Bagerhat rcently. The programme, which seeks to empower 5 million women economically worldwide by 2020, was adapted into the Women Business Centre programme in Bangladesh, says a press release. The first phase, which was launched in Jamalpur in 2015 with 10 Women Business Centres, helped train 10,125 women beneficiaries on agricultural production, marketing services, mobile and computer services, and basic healthcare last year. The Women Business Centre project aims to address common barriers women face in the marketplace by providing access to business skills training, market information, agriculture training and inputs, mobile banking assistance, healthcare inputs and counselling, mentoring and networking opportunities. The groups of 5 women entrepreneurs running each WBC in each village are provided seed capital for setting up the Centre, and skill-based training on the aforementioned fields, and assets for the Centre. The initiative in Bangladesh is implemented by Concern Universal, a non-profit organisation.