CFOs need to rethink how to measure health of companies

The Digital Finance Imperative, a new global research from Chartered Global Management Accountant sponsored by Oracle, found that chief financial officers (CFOs) need to rethink how they measure the health of their corporations in the digital age, a press statement said.
According to the study, while the majority of a corporation’s value derives from intangible assets such as customer sentiment and brand, few finance professionals surveyed say they can access the right data to measure and monitor these critical elements of their business—just 25 per cent in the case of customer sentiment.
“Choosing the right KPIs is hard," notes Richard Wong, vice president of finance, LinkedIn, the statement added.
“Finance is running the risk of sitting on the sidelines while more digitally-savvy lines of business deliver the insights that management needs to differentiate and grow,” noted Rondy Ng, senior vice president, Oracle Applications Development.

CFOs need to rethink how to measure health of companies

The Digital Finance Imperative, a new global research from Chartered Global Management Accountant sponsored by Oracle, found that chief financial officers (CFOs) need to rethink how they measure the health of their corporations in the digital age, a press statement said. According to the study, while the majority of a corporations value derives from intangible assets such as customer sentiment and brand, few finance professionals surveyed say they can access the right data to measure and monitor these critical elements of their businessjust 25 per cent in the case of customer sentiment. Choosing the right KPIs is hard, notes Richard Wong, vice president of finance, LinkedIn, the statement added. Finance is running the risk of sitting on the sidelines while more digitally-savvy lines of business deliver the insights that management needs to differentiate and grow, noted Rondy Ng, senior vice president, Oracle Applications Development.