Lifebuoy launches awareness campaign
DL desk
Lifebuoy, worlds number 1 health soap, celebrated Global Handwashing Day 2015 in Bangladesh by launching its Lifesaver Volunteer Programme on October 15. Brand Building Director of Unilever Bangladesh Limited Zaved Akhtar, Chairman of Adcomm Limited Geeteara Safiya Choudhury, Chairman of Asiatic 360 Aly Zaker and eminent artist Mustafa Monwar, among others, were present at the event. The programme also included proclaimed real Lifebuoy Lifesaver Shanto Dash, a primary school student from Nishchintopur, Chittagong and Wasama Doja, Head of Cultural Preservation, Friendship. Along with this, the programme marked the unveiling of the first TV commercial of the Lifebuoy Lifesaver Volunteer Programme. Worlds number 1 all-rounder Shakib Al Hasan sent a special message, where he testifies his engagement with this programme and invites everyone to take part in this global cause. The Lifesaver Volunteer Programme calls for volunteers to spend one hour per week over a four-week period teaching a group of childrens hand washing habits using Lifebuoys School of 5 programme in a local school. This programme will teach children to wash hands on 5 key occasions of the day: before and after meal, after using toilet and during bath. Running over the course of 21 days, the School of 5 uses a unique combination of comics, puzzles, stories and games to teach children about the importance of hand washing. All volunteers will undergo training and attend an orientation session before they commence the volunteer programme.
