Trends changing the mobile app landscape
The app market continues to evolve as developers and users explore the possibilities of mobile technology. Here are four trends that could change the mobile app landscapes to get explored:
App security
Only one in the top ten Android travel apps protects usernames, passwords, email and server addresses, and credit card numbers by encrypting data stored on devices. None of the top ten iOS programs encrypted stored data in the mobile applications.
Real-time A/B testing
Google Play announced changes to how developers can control and customize their apps in the Play Store, including A/B testing for apps. Sometimes known as split testing, A/B testing allows developers to determine which icons, descriptions, and keyword sets get the most traffic. A/B testing enables you to make real-time changes based on the performance of different graphics and localized text.
Automated price changes
The Loadown, a platform that provides detailed analysis of your mobile apps performance, allows developers to dynamically change the app price as well as the price of in-app purchases in order to boost sales. According to the companys research, dynamic pricing can increase conversions and revenue in addition to increasing ranking within the App Store for paid apps.
Email capture in apps
Advertisers have begun to capture email
addresses through mobile apps in order to leverage this relatively new revenue outlet. GovDelivery, a secure cloud-based enterprise marketing platform for government organisations, states that adding and promoting email and SMS subscription options through your app will help grow your audience.
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