Ford celebrates 10 millionth Mustang while banking on cars draw
AFP
The Ford Mustang an iconic American brand and a symbol of cool will reach a major milestone yesterday as the 10 millionth vehicle rolls off an assembly line at a Detroit-area plant, reports AFP from Chicago.
The car celebrated in American song and film, and recognized the world over as an iconic American cultural export, will get a big party at Fords Michigan headquarters.
Its a turning point for the carmaker, which is banking on the Mustangs wide appeal to help it grow global market share.
US sales of the Mustang are dropping, but they are accelerating overseas in markets such as China and Germany.
To celebrate the Mustang milestone, Ford is appealing to the sense of nostalgia for what is seen as the original freedom vehicle that exemplified Americans love of the open road. After all, the car was named after a horse that roams free in the American West.
I can think of no other American car that captures the love affair with the automobile that Americans have had like the Mustang, automotive historian John Heitmann of the University of Dayton told the news agency.
It is as American as one can have an American product.
The Mustang once germinated an entire subgenre of cars.
From a technical standpoint, the original 1965 Mustang was not meant as a muscle car intended to attract those who gravitate to fast wheels.
