Mideast online retailer noon.com expands to China

Middle East online retail upstart noon.com said yesterday it was expanding into China, seeking partners in the country's flourishing e-commerce industry to help it compete with Amazon in its home markets, reports AFP from Bubai.

The $1 billion Internet retailer said it has launched its Asia operations with two entities in mainland China and Hong Kong.

"China's booming e-commerce market has one of the most active marketplaces in the world," noon.com founder Mohammed Alabbar said.

The firm plans to establish a "trusted network of high-quality Chinese brand owners," to

bring the best range of products to its customers in the Middle East.

Noon.com was launched in October by Dubai-based giant property developer Emaar in association with state-owned Saudi Public Investment Fund and a number of leading Gulf investors.

Mideast online retailer noon.com expands to China

Middle East online retail upstart noon.com said yesterday it was expanding into China, seeking partners in the countrys flourishing e-commerce industry to help it compete with Amazon in its home markets, reports AFP from Bubai. The $1 billion Internet retailer said it has launched its Asia operations with two entities in mainland China and Hong Kong. Chinas booming e-commerce market has one of the most active marketplaces in the world, noon.com founder Mohammed Alabbar said. The firm plans to establish a trusted network of high-quality Chinese brand owners, to bring the best range of products to its customers in the Middle East. Noon.com was launched in October by Dubai-based giant property developer Emaar in association with state-owned Saudi Public Investment Fund and a number of leading Gulf investors.