Coffee-growing village ushers in new period of prosperity

 “During my childhood, I didn’t like it here and wished to go somewhere else. Now I don’t want to leave my hometown. My dream has come true here at home,” said Qi Xuesheng. When he returned to his hometown of Zhukula Village in west Yunnan’s Binchuan County in 2017, he had been away for more than ten years.

Zhukula has an old coffee forest with a history of more than 100 years. It is known as a “living fossil” of Chinese coffee. In the past, however, the villagers had to walk on a mountain path for five hours if they needed to go to Pingchuan, the nearest town. Living an isolated life, they grew low-yield crops and did not know what to do with the ancient coffee forest.

In 2010, Binchuan Plateau Organic Agriculture Development Company was selected to build and develop the Zhukula Coffee brand. Now, seven years have passed and the company has brought great changes to the village—the mountains are greener, a road has been built, and the coffee industry is booming. Hopefully, many young and middle-aged villagers working in the city have returned to grow coffee.

Today, Zhukula Coffee has ushered in a new period of prosperity. With the brand of Zhukula Coffee as the core, the village has increased acreage devoted to bean-growing to 667 hectares. This growth has created more than 30,000 jobs and brought in larger and larger amounts of money as the coffee is exported. 

Coffee-growing village ushers in new period of prosperity

During my childhood, I didnt like it here and wished to go somewhere else. Now I dont want to leave my hometown. My dream has come true here at home, said Qi Xuesheng. When he returned to his hometown of Zhukula Village in west Yunnans Binchuan County in 2017, he had been away for more than ten years. Zhukula has an old coffee forest with a history of more than 100 years. It is known as a living fossil of Chinese coffee. In the past, however, the villagers had to walk on a mountain path for five hours if they needed to go to Pingchuan, the nearest town. Living an isolated life, they grew low-yield crops and did not know what to do with the ancient coffee forest. In 2010, Binchuan Plateau Organic Agriculture Development Company was selected to build and develop the Zhukula Coffee brand. Now, seven years have passed and the company has brought great changes to the villagethe mountains are greener, a road has been built, and the coffee industry is booming. Hopefully, many young and middle-aged villagers working in the city have returned to grow coffee. Today, Zhukula Coffee has ushered in a new period of prosperity. With the brand of Zhukula Coffee as the core, the village has increased acreage devoted to bean-growing to 667 hectares. This growth has created more than 30,000 jobs and brought in larger and larger amounts of money as the coffee is exported.