Aarong launches Puja Collection

Aarong has launched its Puja Collection at all Aarong outlets and aarong.com. The theme of this year’s collection has evolved from traditional mud art commonly visible in tribal zones of Bangladesh. Vibrant designs in various colour palates are portrayed on shalwar kameez, panjabi, dhuti, coty, ladies kurta, saree, and kids outfits.

Archetypal katan and floral embroidered jamdani sarees are in demand while panjabi and dhuti sets for men are a highlight of this collection. The shalwarkameez line blends alpona and ornamental motifs in several fabric choices such as natural endi, cotton, silk and muslin. The much desired ladies kurtas are available in velvet fabric with hand embroidery as well as shibori dye for an ethnic touch.

Aarong is the country’s largest lifestyle retailer and a social enterprise of BRAC.

Photo l courtesy

Aarong launches Puja Collection

Aarong has launched its Puja Collection at all Aarong outlets and aarong.com. The theme of this years collection has evolved from traditional mud art commonly visible in tribal zones of Bangladesh. Vibrant designs in various colour palates are portrayed on shalwar kameez, panjabi, dhuti, coty, ladies kurta, saree, and kids outfits. Archetypal katan and floral embroidered jamdani sarees are in demand while panjabi and dhuti sets for men are a highlight of this collection. The shalwarkameez line blends alpona and ornamental motifs in several fabric choices such as natural endi, cotton, silk and muslin. The much desired ladies kurtas are available in velvet fabric with hand embroidery as well as shibori dye for an ethnic touch. Aarong is the countrys largest lifestyle retailer and a social enterprise of BRAC. Photo l courtesy