NY Times tops 1mn digital subscribers

AFP, NEW YORK: The New York Times said on Thursday its digital paid subscriptions had topped one million for the first time, as it reported a jump in quarterly profits.
The prestigious US daily, which is seeking to manage a transition to digital, said it hit the milestone for digital-only subscriptions on July 30, some four-and-a-half years after launching its
pay model.
The more than one million digital-only subscribers are in addition to Times’ 1.1 million print subscribers, who also get access to digital news.
“This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global
news providers,” said Mark Thompson, president and chief executive of the New York Times Company.
“We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”
The Times began its online paywall strategy in 2011 and has been emphasizing digital as print circulation and advertising decline.
In 2012, the company said it took in more revenue from circulation than advertising for the first time.

 

NY Times tops 1mn digital subscribers

AFP, NEW YORK: The New York Times said on Thursday its digital paid subscriptions had topped one million for the first time, as it reported a jump in quarterly profits. The prestigious US daily, which is seeking to manage a transition to digital, said it hit the milestone for digital-only subscriptions on July 30, some four-and-a-half years after launching its pay model. The more than one million digital-only subscribers are in addition to Times 1.1 million print subscribers, who also get access to digital news. This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers, said Mark Thompson, president and chief executive of the New York Times Company. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. Its a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism. The Times began its online paywall strategy in 2011 and has been emphasizing digital as print circulation and advertising decline. In 2012, the company said it took in more revenue from circulation than advertising for the first time.