Apple opens first store in Taiwan

AFP, TAIPEI: Apple opened its first store in Taiwan on Saturday with more than a thousand shoppers flocking to the site located in the island's landmark skyscraper and tallest building, Taipei 101.

The launch comes just weeks after the US tech giant unveiled a Singapore branch -- its first in Southeast Asia -- which it expects to be among the most popular Apple stores in the world.

"This is an incredibly important region for Apple," the company said in a statement.

Excited fans in Taiwan thronged upon the new store with its iconic glass facade and more than 100 iPhones, iPads, Macs, Apple Watches and iPods laid out for customers to try.

They were greeted by cheering and applauding staff who chanted "welcome" and "Apple Taiwan",

In a bid to tap into Taiwanese culture, the company also handed out red T-shirts with a Banyan Tree print inspired by artwork from local paper cutting expert Yang Shi-yi.

Near the store entrance a big-screen image of Yang's work loomed over wooden chairs to replicate the traditional Taiwanese custom of meeting under a Banyan tree.

 

Apple opens first store in Taiwan

AFP, TAIPEI: Apple opened its first store in Taiwan on Saturday with more than a thousand shoppers flocking to the site located in the islands landmark skyscraper and tallest building,Taipei 101. The launch comes just weeks after the US tech giant unveiled a Singapore branch -- its first in Southeast Asia -- which it expects to be among the most popular Apple stores in the world. This is an incredibly important region for Apple, the company said in a statement. Excited fans in Taiwan thronged upon the new store with its iconic glass facade and more than 100 iPhones, iPads, Macs, Apple Watches and iPods laid out for customers to try. They were greeted by cheering and applauding staff who chanted welcome and Apple Taiwan, In a bid to tap into Taiwanese culture, the company also handed out red T-shirts with a Banyan Tree print inspired by artwork from local paper cutting expert Yang Shi-yi. Near the store entrance a big-screen image of Yangs work loomed over wooden chairs to replicate thetraditional Taiwanese custom of meeting under a Banyan tree.